Brainic - Empowering learners through AI coaching
A smart learning platform enhanced by an AI coaching assistant for personalized, continuous training.
Brainic is a modular platform that redefines corporate and professional training through personalized learning, AI-driven support, and interactive educational content. The idea was born during a hackathon and later developed into a real product used by clients like Viblio, under the commercial name Leo. At its core is Nic, a virtual assistant that supports learners with personalized coaching, knowledge retrieval, and learning path generation. I contributed to the project across multiple phases, from product vision to hands-on design, creating the MVP, the visual identity, and the user experience. I later moved into a strategic role as the project grew.
Viblio, ThinkFwd Group
EdTech, Corporate Training
UX/UI & Product Design
2023
Project Goal
To create a scalable and AI-enhanced learning platform that supports learners and training providers with personalized content, real-time assistance, and measurable outcomes.
Design Approach
Led the branding, product definition, and design system creation
Conducted user research via interviews and surveys with target learners
Designed all flows and UI for the MVP using Figma
Developed the entire project integrated in Viblio platform
Contributed to the go-to-market strategy and business model validation
Supported the roadmap through user feedback loops and internal testing
Collaborated with a cross-functional team across design, AI, and development
Design Details & Key Insights
🤖 AI at the center
Nic, the conversational assistant, is trained on company-specific content and guides users in real-time through their learning process. It can answer questions, suggest content, and generate personalized study plans.
📈 Designed for flexibility and growth
Brainic supports different formats (stand-alone or integration), languages, and learning styles. It includes knowledge ingestion, analytics, testing, and even voice interaction.
🎨 From platform to white-label
The platform was structured to adapt across clients and industries. The Viblio implementation (Leo) is a direct output of this approach and was fully designed by me.
🧠 Data-driven learning
Learners are supported by initial and periodic assessments, progress analytics, and adaptive content to improve both engagement and knowledge retention.
📣 Strategic visibility
The project gained traction through startup competitions, executive education formats, and early enterprise pilots in pharma and healthcare.
