Immobilsarda – Discover luxury properties in a private digital space
A personalized property dashboard designed to enhance the buying experience for high-end real estate clients.
This project involved designing a dedicated reserved area for potential property buyers on the Immobilsarda platform, a luxury real estate agency operating in Sardinia. The goal was to provide a clean, user-friendly interface where pre-qualified clients could explore handpicked listings, save favorites, and interact directly with their assigned consultant. The solution was delivered as a functional MVP, aimed at validating the value of personalized real estate browsing and improving the digital sales experience. I led the project autonomously, managing both UX and UI across the full user journey.
Immobilsarda
Real Estate, Luxury, Digital CRM
UX/UI & Product Design
2024
Project Goal
To design a simple, elegant, and private digital space that supports a curated property discovery experience for high-end clients.
Design Approach
Designed user flows for client, agent, and admin sides
Designed the Landing Page to promote the service
Developed low-fidelity wireframes to align on functionality and navigation
Created high-fidelity screens in Figma optimized for both desktop and mobile
Focused on visual clarity, premium aesthetics, and intuitive interaction
Defined filtering, favoriting, and interaction features for agents to guide prospects
Delivered the prototype as an MVP for testing and feedback integration
Highlights and Insights
👤 Personalization by design
The platform is tailored to each client’s needs, with access to selected listings based on their preferences and budget range.
💬 Seamless agent interaction
Clients can receive direct updates or property recommendations from agents, creating a hybrid experience between automation and personal curation.
🧭 Lightweight yet strategic
Although scoped as an MVP, the design is scalable and can evolve into a full-service platform with analytics, scheduling, and negotiation features.
📱 Mobile-friendly by default
Designed with responsiveness and mobile-first browsing in mind, to suit the on-the-go lifestyle of premium buyers.
