Structured Innovation in Digitiamo
An internal innovation program that empowers teams to explore, learn, and build outside day-to-day delivery.
Structured Innovation is an internal initiative I designed and led at Digitiamo to promote a culture of continuous, radical innovation. Inspired by methods like Google’s 20% time and Atlassian’s Innovation Week, the program allocates weekly time for employees to explore new ideas, tools, or projects that align with their personal interests and the company’s vision. Over the years, the process has evolved through multiple iterations based on real feedback. Teams form organically, propose ideas, and collaborate in short sprints. At the end of each cycle, results are shared company-wide. Even failed attempts are seen as valuable learning moments.
Internal Program — Digitiamo
Technology, Team Culture
Innovation & Event Management
2020–Today
Project Goal
To create structured, protected time for employees to experiment, innovate, and upskill, while generating value for the organization.
Design Approach
Designed the sprint-based framework and guided internal rollout
Facilitated the shift from rigid training to self-driven learning and building
Created a lightweight process with three key stages: Discover, Develop, Discuss
Enabled cross-functional collaboration beyond regular project teams
Incorporated rituals like kickoff alignment and final sharing sessions
Supported both solo and team initiatives, from prototyping to research
Iterated the format across 5 years of feedback, growing adoption organically
Design Details & Key Insights
🚀 Empowered innovation from within
Structured Innovation replaced static training with an active, self-motivated model. It gave people time and space to explore areas like new tech stacks, business ideas, internal tooling, or creative experiments, with outcomes ranging from prototypes to company-wide learnings.
🧩 Real project outcomes
Notable examples include the early prototyping of Zulla (now a launched product acquired by Contents.com), internal tooling, process improvements, and even open-source experiments.
💬 Cultural shift
The initiative fostered a stronger sense of ownership and creative freedom. It became a safe space for risk-taking, skill development, and interdepartmental collaboration, all while reducing the pressure of standard KPIs.
🎓 Extended impact
The program’s structure and mindset have influenced how we now design training, onboarding, and even our external approach to corporate innovation, including workshops with clients.
