Wayser - Organize your trip effortlessly.
Smart travel assistant designed for organized group trips.
Born from a personal idea and my passion for travel, Wayser started as a team-building tool and evolved into a full B2C product within the Digitiamo team. The app allows users to create, manage, and explore group travel itineraries with the help of a conversational assistant powered by generative AI. I was responsible for the full experience: from brand definition to UX/UI design.
Internal Project – Digitiamo
Travel Tech, AI
UX/UI & Product Design
2022-2024
Project Goal
To make travel planning easier and more enjoyable by using AI to guide users through destinations, logistics, and budget within a single App.
Design Approach
Conducted user research via interviews and surveys
Defined user personas and mapped customer journeys
Refined the concept with the team through workshops and iterations
Designed low to high-fidelity wireframes in Figma
Used Miro for competitor analysis and idea sharing
Continuous competitor analysis to track market trends and positioning
Built a scalable UI design system optimized for Flutter development
Design Details & Key Insights
💡 From idea to real product
One of the most valuable parts of this project was the evolution of the concept. Starting as a B2B tool for company retreats, it was reimagined as a mobile experience for group travel planning.
💬 Conversational UX
At the core of the app is a chat-based assistant that interacts naturally with users to gather travel preferences, propose destinations, and refine plans.
📱 Multi-step flows
The UX guides the user step by step: from adding trip participants to saving suggestions, ensuring clarity and continuity throughout the journey.
⚙️ Design to development
The UI was designed with implementation in mind. Components were built with Flutter compatibility, minimizing the gap between design and development.
